Thank you for sharing! Sprinkles was such a fun, wonderful place. I have great memories there. I would love to learn more about your choice to sell it to a private equity firm (I believe that’s accurate). They seemed to make decisions that completely compromised the original values of the company (e.g. using the best ingredients, beautiful packaging, etc). It seems like a lot of businesses are being driven to the ground by private equity — such a shame.
Such sad news candace. Sprinkles was a huge part of growing up in LA in the y2k era. I fondly remember going after school to get a red velvet cupcake with friends and picking up a dozen box for sports team parties. Thank you for creating something so special to many! And sorry to hear the end of an era
Your hard work was appreciated by all who got to experience your creations. Nothing else was like them . I was also sad when our Sprinkles ice cream store closed. I agree with the other sentiments, that knowing your work ethic and your passion, I don’t believe this story is over. Thank you for the delicious memories & traditions that you allowed so many people. xox
Because of the emotional power you cite, it's unlikely the story is over. I predict passion will find a way. Cupcakes are the little engines that can.
What a great quote: Cupcakes are the little engines that can!
That really sucks! Sprinkles was iconic
Thank you for sharing! Sprinkles was such a fun, wonderful place. I have great memories there. I would love to learn more about your choice to sell it to a private equity firm (I believe that’s accurate). They seemed to make decisions that completely compromised the original values of the company (e.g. using the best ingredients, beautiful packaging, etc). It seems like a lot of businesses are being driven to the ground by private equity — such a shame.
thank you for the kind words Erin. I talked about this decision on my Tiktok. I’m going to link to it here (it’s the 2nd half of the video) https://www.tiktok.com/@candacenelson/video/7593202757956291871?is_from_webapp=1&sender_device=pc&web_id=7282887366485984799
Thanks for sharing your perspective on this. It had to have been so tough to see the changes being made to the very special company you built.
Thanks for sharing with us. This is beautifully articulated, and I can't help but hope for you that there is another chapter coming...
Thank you for your kind words. Means a lot. xo
Such sad news candace. Sprinkles was a huge part of growing up in LA in the y2k era. I fondly remember going after school to get a red velvet cupcake with friends and picking up a dozen box for sports team parties. Thank you for creating something so special to many! And sorry to hear the end of an era
Thank you Nadine. I love these memories. They make me smile.
The part about no notice and no severance is especially egregious.
Truly.
Your hard work was appreciated by all who got to experience your creations. Nothing else was like them . I was also sad when our Sprinkles ice cream store closed. I agree with the other sentiments, that knowing your work ethic and your passion, I don’t believe this story is over. Thank you for the delicious memories & traditions that you allowed so many people. xox
Thank you for the kind words. I'm so happy you got to experience the ice cream! I miss it too!